Five forces for the new economy
The following forces drive the emergence of new business models in the 'new economy':
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Globalisation of both markets and sources. Increasingly we talk of global markets with local perspectives - within this a wide framework is essential for excellence in terms of distribution of products and services. Many dot.coms, for example, have developed promising product offerings, only to fail because of the need to be capable of global distribution.
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Open for business 24x7. With global markets comes the need to operate 24x7 - every hour, every day, every week.
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The rapid expansion of the Internet. The Internet is now accessed by eight per cent of the world's population, with 476 million people online (www.euromktg.com/globalstats).
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Continued evolution of transport services. Expanding value chain options and the fragile nature of the existing infrastructure mean that no matter how efficient technology is we still have to rely on real world transport and logistics. For example, the petrol protests of 2000 held both the physical and virtual worlds to ransom in terms of delivery.
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Service economy. We are moving from a product to a service economy - and in the future into an experience economy, where owning something becomes less important than experiencing it. So the focus becomes increasingly one of customisation to ever-demanding consumers.
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