The new e-business context... ....or how not to get lost in the desert

Eight key landmarks to navigate by:

Customers - serving them better...

Creativity - new value propositions...

Co-operation - new types of intermediary

Commitment - ensuring fulfilment works...

Charging - linking directly to value created

Competition - leveraging brand into new markets

Culture - keeping the team onside

Cost - driving it down through new approaches

Evolution in B2B exchanges

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