Increasing the traditional risk by risk approach, outlined in Risk and uncertainty, is seen as inadequate, and the gap between new risks and traditional business risks is growing ever wider in our changing times. The last few decades are well characterised in the words of Charles Dickens:-
'It was the best of times, it was the worst of times'
It has been a time that has tested and exposed the inadequacy of many cherished business assumptions and practices. For entrepreneurs the turbulent times have led to significant opportunities. For others it has been a period of war, famine and uncertainty, not only giving rise to discussions of chaos and uncertainty but also giving them new meaning.
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