Co-operation - new types of intermediary

Customers' agents for collective purchasing or to manage risk.
Suppliers' agents to generate critical mass from a large number of small companies
Co- operatives acting for small businesses...

We will see a wave of new intermediaries

Whilst existing intermediaries (physical realtors, travel agents, financial advisers,...) may see their traditional roles severely threatened, many new opportunities are created.

'Infomediaries' are an example. They:

can resolve the privacy dilemma between the consumer's desire for privacy and the industries need for information...;
support confidence building services such as holding payments in escrow against fulfilment;
add real value for the consumer.
give new opportunities for the resolution of taxation challenges;

Lack of 'Trust' is a major constraint for consumers purchasing online

I would buy/buy more online if.... 1

45% "I could be sure it was secure"
20% "It had a padlock or security symbol"
11% "The site was approved by an independent organisation"
14% "It was clear how to use the site"

New intermediaries can help create trust...

1. Source: National Consumers Council

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