Charging - linking directly to value created

Many business are threatened not because they no longer add value but because e-commerce undermines their existing ways of charging for that value.

Travel Agents' inherent cross- subsidy is lost

There are now 15% fewer travel agencies in the USA than in 1997. In 1999 $3.5Bn of US airline tickets were bought on- line - 60% direct from airlines.1

1. Source Gomez Advisers / Aviation Week & Space Technology 14/ 2/ 00

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