The 'Global Village' is a hackneyed term. It is, however, perhaps more relevant today than ever before. The technology gurus pronounce daily on the unlimited marketplace that now exists. Certainly with over 45 million Web sites choice seems abundant.
The reality may be different - and expectations should be more pragmatic. Few businesses have the resources or risk culture fully to exploit this potential fully. A stable, reliable supply chain remains the foundation of a customer-focused business.
As the single global market evolves so must the value chain management culture within organisations. Recognising also that while physical boundaries may have been removed, cultural and political risks have not.
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