Organisations, almost regardless of size and marketplace, can no longer neglect their impact on the business and wider communities within which they operate. Brand value, the ability to increase market share and successful tendering for contracts (in both private and public sectors) are all affected by the extent to which an organisation can show that it has positive policies on issues like the protection of the environment, fair employment practices and community projects. Ethical policy is not just a matter of 'doing it right', it is good business sense.
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